After reading Chapter 5 of Donald Kuratko's Entrepreneurship textbook, I was most surprised by the "idea killer" phrases that were detailed. Most of the phrases that were included in the chapter could easily be heard in a conversation between two co-workers at a company. However, the fact that they can be said in such a common way that neither party realizes they are stifling creativity is very interesting to me. In hindsight, it makes sense that these phrases stifle innovation and creativity, but the way they are used in common dialogue makes this hard to see.
During the course of my reading I found myself confused by the statement that the parts of the creative process described in the chapter could be completed in different orders. It would seem logical to me that background/knowledge accumulation tends to occur at the beginning of the creative process as some background knowledge is generally needed to make a more developed idea.
Given the opportunity to ask two questions to Dr. Kuratko, I would first ask what is the best way to support the sharing of creativity in a professional setting and secondly I would ask what kind of innovation is seen most commonly in practice. These two questions serve to better support creativity in the work place and allow for creative channels of communication to easily flow.
Overall the author did a great job of explicitly stating how innovation is a process, rather than an act of magic. I did not disagree with what was stated.
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