Personally, the biggest surprise from this week's reading was variety of innovation types that were presented. Previously I simply thought of innovation as a buzz word used by companies when creating a new product or business strategy. I now realize that innovation takes many different forms, some of which I had not considered to be types of innovation until now.
One part of the reading that was confusing to me was how the author narrows down the areas in which innovation can create value but then states that innovation can create value in many different ways. I'm not sure if he is referring to many innovation types within their respective broader categories or to something else.
Given the opportunity to ask two questions to the author I would ask at what stage in a companies development should it start focusing on routine innovation and what other companies have implemented architectural innovation. During the course of the reading, routine innovation was really only referenced with respect to very large and well known companies. Is routine innovation just as effective in a small, but dedicated market serviced by smaller companies? With regards to architectural innovation, I simply had a hard time thinking of other companies that have had to implement this kind of innovation to continue operating in a profitable and sustainable manner.
Overall I do not think there was anything the author was wrong about. I did find it interesting how most of the companies he referenced as examples were also companies that he had consulted for.
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